I am an illustrator & graphic designer with proficiencies in concept art, advertising and web design, with a solid grasp of UI design and 3D production for games. I have experience as a lead artist and an art director working with small teams of illustrators, web designers and character modelers. Projects I've worked on include social games (web-based and mobile), concept art, website creation, ad campaigns, and large-scale media design.

Work History

Freelance Illustrator - self employed, 2006 - present

  • Illustrator for various companies and independent commissioners.

Art Director - Rocket Games, 2014

  • Creating assets for various mobile games, in the casual and casino genres.
  • Concepting game ideas, and personally moving it through all stages of production for release on mobile app stores.
  • Knowing the ins and outs of releasing an app, on both the iOS and Android marketplaces. 
  • Optimizing raw art (both image and sound) into production-ready assets in a Unity3D environment.
  • Managing outsource pipelines, both within and outside the US.
  • Creating relevant marketing art to attract players.
  • Tracking key statistics (ASO, monetization, DAU, IAP, etc) of the company's apps in order to make informed decisions about future releases.

Lead Artist - ChefVille, Zynga, 2012 - 2014

  • Painting realistic concept art and in-game assets of various food dishes and ingredients.
  • Concepting and executing in-game buildings and decorations, in both raster and vector.
  • Creating feed and UI images.
  • Light character animation.

2D Artist - FrontierVille, Zynga, 2011 - 2012

  • Creating in-game assets, in both raster and vector.
  • Concepting and implementing in-game buildings and decorations.
  • Creating feed and UI images.
  • Light character animation.

Lead Artist - K-Factor Media, 2009-2011

  • Creating assets for in-house properties, in raster and vector.
  • Concepting and implementing in-game buildings and decorations.
  • Creating feed and UI images.
  • Light character animation.

Lead Artist - Farlanders, ELC Tech., 2009

  • Concepted and rendered character classes buildings, weapons and environments.
  • Designed the website's frontend, along with the game's icons and map tiles.
  • Created web banners / site teasers.

Graphic Designer / Game Architect / Illustrator - Beanie Babies & Ty Girlz, Ty, Inc., 2006-2009

  • Concepted and flowcharted website experiences in order to simulate a 'virtual world' for the end user.
  • Designed the frontend of the first few iterations of the Beanie Babies 2.0 and TyGirlz sites.
  • Concepted, mapped out and provided assets for the websites' minigames and banners.
  • Charged with providing the look and feel of the Beanie Babies 2.0 website's on-site characters (illustrated renditions of product) and interactive environments.
  • Designed actual product - tasked with making design and communicating revisions and additional details overseas.
  • Created various tradeshow collaterals / large-scale media for high volume events and thoroughfares.

Graphic Designer / Web Designer / Corporate Communications Lead - Chikka Asia, Inc., 2004-2006

  • Spearheaded ad campaigns and viral marketing pushes. Provided the conceptual foundation for a majority of the campaigns and led the design team in execution. Was required to keep abreast of current web and design trends to maintain a 'fresh' look and stand out in the face of competitors.
  • Maintained and evolved corporate identity - applied existing concepts from already established media (corporate brochures, etc) to new and relevant forms of media.
  • Created a vast array of print media ranging from small to very large - tradeshows, promotional events, billboards, flyers, shirt designs, business cards, etc.
  • Worked with a team of designers to create past and current iterations of the chikka.com website. Regularly updated it and provided assets, in addition to implementing it.
  • Provided client skins for the Chikka Instant Messenger.


Education 

  • Ateneo de Manila University, Philippines, 2004
  • Double major in Computer Science and Fine Arts


Software Proficiency

  • Unity3D
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Flash
  • Adobe Dreamweaver
  • Corel Painter
  • PaintTool SAI
  • Manga Studio 5
  • Microsoft Office